Standard Operating Procedures have a reputation problem. In most startups, they are associated with corporate bureaucracy — thick documents that nobod
CLUSTERStartup2026
Introduction
Standard Operating Procedures have a reputation problem. In most startups, they are associated with corporate bureaucracy — thick documents that nobody reads, gathering digital dust in a shared folder. This perception exists because most SOPs are written badly.
Evan D'Souza
Growth Architect & Startup Consultant
10+ years of hands-on experience helping early-stage startups scale from chaos to traction. Former founding team member at multiple startups in SaaS, D2C, and community-led businesses.
